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Introduction

Welcome to the African Trade Magazine Award (ATMA), a prestigious accolade dedicated to recognizing and promoting excellence in African commerce. Each year, ATMA celebrates the top 100 brands across the continent, highlighting their exceptional contributions to innovation, quality, and market leadership. By showcasing these standout brands, we aim to inspire continued growth and elevate the standards of business excellence throughout Africa. Join us in honoring the trailblazers who shape the future of African trade and industry.

Benefits of Receiving ATMA Awards:

  • Placement in African Trade Magazine, leveraging wide distribution channels in Ghana, Rwanda, and South Africa and reaching over 500 Managing Directors, Chief Executives, and High net-worth individuals.
  • Post-Award Ceremony PR for all winners via newspapers and online video ads, enhancing positive public perception and Newsletters for 15 – 30 days, and personal follow-ups with corresponding newspapers across the country
  • Premium advert options (550,000 – 800,000) include logo branding on ushers’ shirts and prominent hall displays.
  • Video cameras for full coverage in the hall, with media presence.
  • Enhanced Credibility and Recognition.
  • Increased Customers Trust and Loyalty.
  • Motivation and Team Morale.

Award Selection Process

The selection process for the African Trade Magazine Award (ATMA) is designed to be rigorous, transparent, and comprehensive, ensuring that only the most deserving brands are recognized. Here’s an overview of the process:

Brands are nominated through a combination of public submissions, industry expert recommendations, and ATMA’s own market research

Nominated brands undergo an initial screening to ensure they meet the basic criteria of operational excellence, market presence, and adherence to ethical standards.

Brands are evaluated based on a range of criteria including innovation, market share, customer satisfaction, sustainability practices, and impact on the local and continental economy presence, and adherence to ethical standards.

A panel of industry experts and analysts conducts an in-depth review of the shortlisted brands. This panel assesses each brand’s performance using both qualitative and quantitative measures

The shortlisted brands are presented to the public for voting. This phase allows consumers and stakeholders to have a voice in recognizing the brands that resonate most with them

Combining the expert panel’s evaluations and public voting results, a final assessment is made. The top 50 brands are selected based on their overall scores

The winners are officially announced at the annual ATMA ceremony, where they are celebrated for their achievements and contributions to African trade and industry

This meticulous process ensures that ATMA winners truly represent the pinnacle of business excellence in Africa

Invited Speakers, Discussants and Special Guests

Kobina Tahir Hammond

Minister of Trade and Industry
Ghana

Ebrahim Patel

Minister of Trade and Industry
South Africa

Doris Anite

Minister of Trade and Industry
Nigeria

Jean Chrysostome Ngabitsinze

Minister of Trade and Industry
Rwanda

Ahmed Samir Saleh

Minister of Trade and Industry
Egypt

Gebremeskel Challa

Minister of Trade and Industry
Ethiopia

Marilyn Rapu

Director General of the Nigerian-German Chamber of Commerce

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